4. Core: Perfectly Hydrated
In my Advertising Portfolio class we had to take a broad product that many brands have produced and make it stand out from the rest. I chose Core water and made the focus of the campaign on the importance of hydration. My idea came from water bottles that label by hour how much you should drink so I made an app to track your water intake. At the end there is a game that you are timed by hour to get the water to the person. You tap on clouds to guess whats underneath. If there is a sun under a cloud you become dehydrated. Winners receive promotional codes for Core.
Created with: Adobe Photoshop/Illustrator.